As before, the Velar is aimed at the upper end of the mid-sized luxury SUV market. In other words, it targets the £50,000 price bracket where upper-spec versions of cars like BMW's X4 and Mercedes' GLC Coupe attempt to do battle with desirable sporting contenders like Porsche's Macan and BMW's X6. Velar prices start at around £46,000 and range up to just over £70,000. Trim-wise, the model range includes standard, 'S', 'SE' and 'HSE' variants, with extra 'R-Dynamic' versions available of each. 'R-Dynamic'-spec includes a sportier look, with unique 19-inch Satin Dark Grey wheels, a bespoke bumper design plus some discreet interior upgrades. Certain engines are also offered with an extra 'Velar Edition' trim package.
A key showroom selling point will be the new 'Pivi' centre-dash infotainment system, offered in standard and 'Pivi Pro' forms. Its 'Micro SIM 4G' connectivity enables a host of features, functions and location-based services that should make every journey easier, more enjoyable and more relaxing. For example, there's an online search system that helps you find difficult destinations, and the system can also tell you if you have enough fuel to complete the journey you're on. There's also a new Cabin Air Filtration system. And a second-generation version of the brand's wearable Activity Key, which can totally replace the traditional key fob when necessary. The water-resistant and shock-proof wrist device now incorporates an LCD watch and allows customers to start, stop, lock and unlock the vehicle, with no need to take a traditional key fob out with them.