"This car", says Citroen CEO Vincent Cobee, "is Citroen to the core", this third generation C4 model's task being to return the brand to credibility in the Focus and Golf-dominated family hatch sector. The last C4, launched in 2010, wasn't particularly Citroen and wasn't particular successful either, selling mainly on low price - and towards the end of its life not even on that. In 2017, Citroen tried to replace it with an evolved family hatch-orientated version of its C4 Cactus crossover, but that didn't work either.
This third generation C4, launched in mid-2020, plugs plays the crossover card too in terms of some aspects of its visual appeal, but unlike with the outgoing C4 Cactus, in buying one, you won't feel you're being forced into an SUV rather against your will. Instead, this C4 plays to the things people tend to like about Citroen - innovative design, a distinctive feel and exemplary ride quality. Plus there's an all-electric e-C4 version too.