There's premium pricing here - but them that's also the case for obvious direct rivals; we'll get to those after we've briefed you on the asking figures required for this model. In this review, we're looking at the AWD version of this Pure Electric XC40, which is priced from around £50,000. You can also ask Volvo about a less powerful front-driven version of this car, which will be priced much closer to the £40,000 mark, but it's the AWD variant that's our focus here. That £50,000 starting figure gets you the base Recharge Twin AWD model. It's around £53,000 for the mid-range Recharge Twin Plus AWD variant; and around £57,000 if you want the top Recharge Twin Pro AWD model we tested.
With the government's plug-in Car Grant now capped at £35,000, you're on your own when it comes to the asking figures, whatever kind of Pure Electric XC40 you decide upon, but it's worth pointing out that almost no one considering this car will be thinking in terms of purchasing it outright anyway. In most cases, they won't even be buying it from a dealer, this XC40 Recharge Pure Electric model being the first of the brand's cars to be offered exclusively online - which is the way that all future Pure Electric Volvos will be sold. You can still go into a dealership and order it if you want, but it's probably easier just to go on line and order it from home - probably using the 'Care By Volvo' subscription service, which is the way that up to 95% of XC40 Recharge Pure Electric models are apparently likely to be acquired.