Prices start at around £32,000 and, for the 2.0 TDI diesel variants most will want, range from around £34,000 up to around £43,000. There's a premium of around £1,100 for the Shooting Brake estate body style that Volkswagen expects will account for the majority of sales. Across the range, there are three trim levels - 'SE Nav' (for the hatch model only), then 'Elegance' and 'R-Line' for both body styles.
'Elegance'-trim models are marked out by their 18-inch 'Almere' alloy wheels and gain keyless entry across both body styles, a rear-view camera and Travel Assist - Volkswagen's adaptive cruise control and lane keeping system. On the inside, the Arteon 'Elegance' benefits from luxuries such as a leather-wrapped capacitive steering wheel with touch controls, heated seats, and voice control, while drivers can also choose between driving profiles for a customisable driving experience.
The Arteon 'R-Line' offers distinctive, 19-inch 'Montevideo' alloys, while dual trapezoidal exhaust tips on each side of the bumper are moulded into a standard R-Line body kit, for an assertive, sporting appearance. A sunroof is standard on all 'R-Line' cars, while the Shooting Brake gains a standard-fit panoramic sunroof. Both cars also receive rear tinted glass and interior ambient lighting with 30 colour options.
Across the entire range, all Arteon models feature Adaptive Cruise Control (ACC), 3Zone climate control, Digital Cockpit, LED headlights, Wireless App Connect and Volkswagen's 'We Connect Plus' package, which adds live data services to the standard 8-inch Discover Navigation system.