Arona prices start at around £18,500 but expect most variants to sell in the same kind of £20,000 to £23,000 bracket common to the two leading small SUVs, Nissan's Juke and Renault's Captur. Trim levels are based around the usual 'SE', 'SE Technology', 'FR', 'FR Sport', 'Xperience' and 'Xperience Lux' SEAT spec options. The Spanish brand knows that the extent to which buyers will be able to personalise the Arona and make it their own will be important. Colour-wise, the car is divided into two: the lower body on the one hand, and the roof (plus the A and C-pillars) on the other. The roof can be grey, black, orange or the same colour as the body. Globally, there are 68 possible colour combinations.
Key equipment features available as options or fitted to plusher models include Auto lights and wipers, a Keyless Entry and Start System, a rear camera, an 8-inch black panel centre-dash infotainment touchscreen, a Park Assistance System and a 'Connectivity Hub' which comes with a Wireless Phone Charger and a GSM signal amplifier. The Arona now includes SEAT CONNECT, giving users access to a range of remote services that help maximise the driving and ownership experience. Users can remotely access their vehicle's data; driving data, parking position, vehicle's status including doors and lights, set-up speed alerts so you can be warned if someone using your vehicle is driving too quickly, area and anti-theft alerts, opening and closing of the doors with the remote lock and unlock service, or remotely activating the horn and turn signals to find the car more easily.
Safety spec will also be crucial to sales interest in this car, so the Arona gets all the latest camera-driven tech, including the brand's 'Travel Assist' autonomous driving system which uses a combination of Adaptive Cruise Control (ACC) and Lane Assist. New Side Assist technology makes changing lanes safer, with front and rear-facing radars monitoring the vehicle's blind spots to alert the driver if there are vehicles in the vicinity, should they want to change lanes. Newly introduced Traffic Sign Recognition technology ensures drivers always know what the speed limit is on any given road. Finally, this improved Arona also features Park Assist, which effortlessly parks the car for the driver automatically.