You'll have noticed just how much higher quality Korean-made cars are these days. To the point where both Hyundai and Kia now feel justified selling their largest, most luxurious models at or around the £50,000 mark. But is our market ready for a proper premium luxury brand from Korea? The US market has been for some time and the Hyundai Motor Group's Genesis brand is done quite well there.
One of its models, a large saloon, was sold here between 2015 and 2017, badged as the Hyundai Genesis, but only 50 were shifted before the car was quietly deleted. Now though, the European market is much more open to premium Korean products and the Genesis brand has launched here with two models, the G80 (a large luxury saloon), and our subject here, the GV80, a large luxury SUV. Mid-size G70 saloon and GV70 SUV models will follow, along with three EVS.