Pricing sits in the £27,000 to £39,000 bracket and there are five Kuga trim levels - 'Zetec', 'Titanium', ' ST-Line', 'ST-Line X' and 'Vignale'. Even base 'Zetec' variants are well equipped, coming complete with 17-inch alloy wheels, a 'Quickclear' heated windscreen, an 8-inch SYNC 3 centre dash infotainment screen and a very complete package of camera-driven safety kit. Most buyers will want though, to at least go a step further up the range to 'Titanium'-spec, which gets 18-inch machined alloy wheels, full-LED headlamps, front LED fog lamps, auto headlights and wipers and keyless entry. Inside in a 'Titanium'-spec Kuga, you can expect sports seats with lumbar support, cabin ambient lighting, dual-zone climate control and a B&O Premium audio system.
Ford thinks the most popular trim level will be 'ST-Line', which adds a body styling kit, 18-inch 'Rock Metallic' alloy wheels, sports suspension, black roof rails and a large rear spoiler. Inside with an 'ST-Line' variant, you get a flat-bottomed steering wheel, alloy pedals, 'Sensico' sports seats with red stitching and a full digital 12.3-inch instrument cluster. 'ST-Line X' trim adds 19 inch wheels, a panoramic roof, heated powered front seats and a powered tailgate. And the plush 'Vignale' variant gets full-leather upholstery and special 19-inch 'Luster Nickel' alloy wheels.