Pricing is very definitely at the premium end of what you'd pay for a supermini, ranging from around £18,500 right up to around £31,500 bracket for the single five-door body style now on offer. For our market, there are 'Technik', 'Sport', 'S line', 'S line Competition' and 'Vorsprung' trim options, plus a Crossover-inspired 'Citycarver' spec level. With 'S line' trim, you get a more dynamic look courtesy of larger air inlets, additional sill trims, plus an elongated slit centrally below the bonnet with two fins and a larger rear wing. Go for the 40 TFSI 200PS engine and you have to have 'S line Competition' trim, in this guise striking twin tailpipes adding to the air of purpose.
Buyers get a choice of ten colours which, as an option, can be combined with a contrasting roof colour extending from the A-pillar to the roof edge spoiler. The exterior mirror housings, the side front spoiler lips and the side sills are also available in a contrasting colour.
All versions can be equipped with the optional Navigation Pack or Technology Pack, the former adding hard disc-based MMI Navigation plus with a 10.1-inch MMI touch screen and the higher specification Audi Virtual Cockpit, and the latter both of the above plus the various internet-based services offered by Audi connect and Audi Phone Box wireless charging functionality. As for safety, well 'Audi pre sense front' autonomous braking and lane departure warning both now come as standard.