Pricing sits mainly in the £12,000 to £16,000 bracket, though the all-electric 'e-up!' will cost you just under £20,000, once the government grant has been subtracted from its asking price. As usual with the up!, there's a choice of either three or five-door bodystyles (though you can only have the three-door with either base or GTI trim). There are now seven spec levels. These kick off with the standard up! model, then there are the trendy 'White Edition' and 'Black Edition' variants, plus the 'beats' derivative, before you get to the mildly sporty-looking 'R-Line' version and the properly sporty GTI derivative. At the top of the range is the battery-powered e-up!. Buyers can choose from a range of customisable dashboard designs and specify a 300W BeatsAudio sound system.
Bear in mind that the bottom end of the pricing spectrum gets you a very basic car indeed, so most will want to find extra cash to move up! the range. The 'R-Line' models for instance, add ambient lighting, a customised dashpad, heated front seats, a multifunction steering wheel, six loudspeakers, fog lamps with integrated static cornering lights and 16-inch 'Triangle Black' alloy wheels.