Prices sit in the £12,500 to £19,500 bracket, which is pretty par for the course in the supermini segment. Prices for variants fitted with the new 1.5-litre petrol engine begin at just over £15,000 and Hybrid models start at around £16,000. Toyota knows equipment levels for this car have to be very class-competitive, so even the most basic 'Active' version now gets the brand's 'Safety Sense' package which includes a 'Pre-Collision' autonomous braking system, 'Lane Departure Alert' and 'Automatic High Beam', features you won't find anywhere else as standard at the 'Active' variant's price point. This base trim level also gives you rain-sensing windscreen wipers, power front windows, Bluetooth and a six-speaker audio system. Hybrid models additionally feature automatic air conditioning and projector headlamps.
If you can afford to go further up the range, there are 'Icon', 'Icon Tech', 'Design', 'Bi-Tone' and 'Excel' vaiants to choose from. Particularly popular is the 'Icon' grade that gives you 15-inch alloy wheels, cruise control, air conditioning and a 4.2-inch colour TFT multi-information screen. At this level, you get the Toyota Touch 2 touchscreen-controlled multimedia system, a rear-view camera and the Toyota Safety Sense features are expanded to include Road Sign Assist.