Prices start at just over £47,000 for the base 'Premium' model, from around £53,500 for mid-range 'Sport'-spec and from around £65,500 for the top 'Sport Plus. A feature you'll really want to try is the camera system that replaces the door mirrors, using exterior stalks with lenses linked to screens inside the car. As with other Genesis models, there's also a Blind Spot camera display that activates a rear camera function when you indicate. Premium kit fitted according to trim includes leather upholstery, heated seats, a panoramic sunroof and a Bang & Olufsen stereo. Safety equipment includes Forward Collision Avoidance with autonomous braking, Blind Spot Warning, Smart Cruise Control, semi-autonomous Lane Follow Assist, High Beam assist and Lane Keep Assist.
Genesis doesn't have a network of UK dealerships. Instead, everything is done via so-called Genesis 'Studios' - which will be shopfronts in upmarket shopping centres. One has already been opened in London and others will follow. But you don't have to go to one of those. You simply connect with Genesis online, then you'll be allocated your own Genesis Personal Assistant who'll take you through the sales process, from test drive to delivery - and they'll deal with after-care as well. This Assistant isn't won't be salaried on commission as an ordinary car salesperson would be, so you won't get any hard sell.