We've already alluded to the price tag here - around £50,000. For reference, that pitches this car mid-way between standard and 'Performance' versions of its arch-rival, the Tesla Model 3. There won't be any Polestar dealerships, nor will you be able to buy the marque's products from a Volvo franchise, though a couple of retail spaces (in Manchester and London) are planned to introduce customers to Polestar and advise on configuration. But the actual buying of a Polestar 2 will always be done online via an app (which will also be used to arrange servicing and aftercare).
Two key option packs are (for the moment anyway) thrown in without further charge. The first is called the 'Plus Pack' and gets you a panoramic glass roof, adaptive LED headlights, a thumping Harmon Kardon audio system and heating for the wipers, the steering wheel and the seats. There's also an included 'Pilot Pack' which gives you a 360-degree surround view camera system, adaptive cruise control and all the usual camera safety kit items (autonomous braking, lane keep control, road sign recognition, collision mitigation and so on).
Around half of all Polestar 2 buyers will opt to spend £5,000 more and get themselves the optional 'Performance Pack' that the brand is very keen you should consider. The key inclusion here is the Ohlins damping package which is built around dual-flow valves that can be adjusted via a dial on the shock absorber featuring 22 settings. Other 'Performance Pack' inclusions run to larger 20-inch wheels shod with grippier Continental Premium SportContact 6 tyres, large Brembo brakes, beefed-up springs and anti-roll bars and gold seat belts and tyre valve caps.