There are two trim levels offered to IONIQ Electric buyers; 'Premium', which will cost you around £31,000 after deduction of the government's £3,000 Plug-in grant; and (as in this case) 'Premium SE', which will cost you a around £33,000, after deduction of said grant. For reference, that's about £750 more than an IONIQ Plug-in and about £5,000 more than an equivalent IONIQ Hybrid.
The most obvious alternative that'll probably spring to mind here for potential buyers is Nissan's LEAF. At first glance, the LEAF does appear to be able to undercut this Hyundai by quite a bit; a mid-range LEAF with 'N-Connecta' trim would save you about £3,000 over a comparable IONIQ Electric 'Premium' model. But in standard 40kWh form, the LEAF can't be driven as far as this Hyundai when fully charged. And if you match spec exactly, you'll find that the price difference between the two cars narrows quite a bit. Arguably a closer match is the Volkswagen ID.3, which again is cheaper than this Hyundai and can deliver slightly more EV driving range. But the VW's offers slightly less rear seat space and again, wouldn't be too far off this Hyundai's price when equipped to a similar standard.
Equipment highlights with base 'Premium' spec include 16-inch wheels, full-LED headlights with High beam assist, power-folding mirrors, keyless entry, a rear camera parking system with rear sensors, auto headlamps and wipers and solar glass. Inside, 'Premium' buyers also get heat for the steering wheel and front seats, a useful Wireless 'phone-charging pad, two USB ports, an auto-dimming rear view mirror and a 7-inch TFT display for the 'Driver's Supervision' instrument binnacle.