It's sobering to think that this car is priced at just under £8,500, some 30 per cent higher than when its predecessor debuted in 2007. Your wage slip probably hasn't become 30 per cent bigger in that time and domestic car sales have contracted by about that much. Yet this is, by comparison with its rivals, a competitive price. The i10 is no longer a model judged on the amount of metal you get for your money. It's not looking to be the cheapest in its sector. This is a contender that stands toe to toe with the best in class and is priced accordingly. It's almost exactly on a par with the five-door versions of Skoda's Citigo, but this being Hyundai, the car offers a lot of standard equipment for the price point.
There's a choice of three trim levels - S, SE and Premium - and at SE level, there's an extra £500 to pay if you want the 1.2-litre engine rather than the 1.0-litre unit. At entry-level, you get the basics - central locking, electric front windows, CD tuner + USB, Daytime Running Lights, ISOfix and tilt adjust steering wheel as standard. And, for another £650, you can also have air conditioning. Further up the range, the sort of features that were once the preserve of cars from a class or two above have now filtered down into the city car sector, so expect to find things like automatic climate control, a heated leather steering wheel and cruise control with speed limiter - dependent on which trim level you choose. There are also safety features which include standard-fit stability control, tyre pressure monitoring and front curtain airbags.