The e-tron now comes in three forms. There's a base '50 quattro' 71kWh version, which costs from around £60,000 and is available in four trim levels - 'Technik', 'Sport', 'S line', 'Black Edition' and 'Vorsprung'. Then there's the '55 quattro' 95kWh version, offered with the same spec choices. And there's the more potent e-tron S, which has three electric motors and 370kW of power and costs £87,000.
To give you some competitor perspective, a Jaguar I-PACE sits in the £65,000-£80,000 bracket. And a Tesla Model S costs from around £75,000. Audi also offers a sleeker looking version of this car, that alternative body shape known as the e-tron Sportback, but that model only comes in a '55 quattro' 95kWh format. Or in top 'S' form, where it costs £88,700.
This e-tron's party piece is its 'Virtual Mirrors' - an option you'll probably want on the entry-level model - they're standard otherwise. Here, 'L'-shaped pods replace ordinary door mirrors and transfer footage of what's happening behind to screens integrated into the doors where door handles would normally be. It'll be a real talking point for your passengers. On the desirable 'Launch Edition', Platinum-look 21-inch Audi Sport alloy wheels provide even more impact than the already striking 20-inch examples fitted to the standard e-tron, plus the headlamp units take a step up from LED to even more intelligent Matrix LED technology enabling diversion of the light beam around surrounding traffic. Across the range, the Audi Smartphone Interface, Audi Phonebox wireless charging, MMI navigation plus and internet-based Audi connect infotainment services are of course included as standard.