The Kia Xceed and Mazda CX-30 are both compact crossover SUVs that offer a good balance of performance, practicality, and style. However, the Kia Xceed has a more distinctive and sporty design, with a longer roofline and a more coupe-like profile. Also, the CX-30 has a more engaging and dynamic driving experience, with better steering and handling, while the Xceed has a more refined and comfortable ride. Ideally, you should compare them in terms of your specific needs and preferences before making a final decision.