The Tucson used to be a budget-orientated choice in the mid-sized family SUV segment. No longer. There are three trim levels - 'SE Connect', 'Premium' and 'Ultimate' - and prices start at around £29,000. Most Tucsons will be sold in the £30,000-£35,000 bracket that's becoming common for electrified crossovers in the mid-sized family SUV segment. For the Plug-in hybrid variant, prices start at just over £39,000 for the base 'Premium' version, with a £2,700 extra fee for the plusher 'Ultimate' model.
With this fourth generation Tucson, Hyundai is aiming to move slightly away from comparisons with cheaper mid-sized crossovers like Nissan Qashqais and SEAT Atecas and closer to slightly larger, slightly pricier volume brand mid-size models like Volkswagen's Tiguan and the current Ford Kuga. Doing that will involve not just sharper looks but a greater degree of technology - and that certainly been prioritised here.
The twin 10.25-inch interior screens are one example of that, the central infotainment monitor not only including 'Android Auto' and 'Apple CarPlay' connectivity but also Google and Apple calendar integration, along with selectable user profiles. There's also a 'last mile navigation' feature, meaning that if the driver won't be able to find a place to park actually precisely at his or her intended destination, further directions can be sent to their smartphone so that the final part of the journey can be finished on foot. Live parking and traffic information is also included, thanks to up-to-the-minute Hyundai Bluelink telematics.
And of course there are up-to-the-minute driver assistance safety features, including the company's latest 'Highway Drive Assist' semi-autonomous capability. This can brake and accelerate the Tucson to keep it a pre-set distance from other motorists, using a 'Lane Follow Assist' system to keep the car in lane on major roads. There's even a 'Remote Smart Parking Assist' feature, allowing the car to be summoned from a parking spot via a button on the key.