The Hyundai Genesis is, to the uninitiated, a quite staggeringly good crack at the luxury car market. Unfortunately for Hyundai, it needs to bring something genuinely new to the sector to squeeze a few sales from the grasp of BMW, Mercedes, Audi and Jaguar. In that area, the Genesis comes up a little short. It's impressive, but likely to learn a harsh lesson in the UK buyer's affinity for badge equity.
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