There's plenty of pavement theatre here, as you'd expect from a coupe-style large sporting SUV, especially one this powerful. Exterior highlights include the imposing octagonal single frame front grille, pronounced quattro blisters above the wheel arches and striking underbody protection. HD matrix LED headlights flank the grille and at the back, there's the full-width light strip which is characteristic of all high-end Audi models.
At the wheel, the interior is primarily finished in black, with diamond-stitched Valcona leather upholstery. As usual in a large luxury Audi, the centre part of the fascia is made up of two large touchscreens with haptic and acoustic feedback. The upper display, which is integrated in a large high-gloss black bezel, is almost invisible when switched off and is used to control the infotainment and navigation systems. You'll use the lower display for managing the heating and air conditioning functions, as well as convenience features and text input (which can be done with your fingertips). As you'd expect, the Audi Virtual Cockpit screen for the instrument binnacle is standard and the top variant gets a head-up display too.
Unlike the SUV this model is based on, the Q7, this design can't offer a third seating row, but Audi insists that there's ample room for three people across the back seat, pointing out that the interior space exceeds that of the direct competitors in almost all relevant dimensions. The luggage compartment holds 605-litres, which increases to 1,755-litres with the rear backrests folded down. Two golf bags can easily fit in diagonally.