The e-tron now comes in three forms. There's a base '50 quattro' 71kWh version, which costs from around £61,000 and is available in three trim levels - 'Technik', 'Sport', 'S line' and 'Black Edition'. Then there's the '55 quattro' 95kWh version, offered with the same spec choices from around £72,000, plus an extra top 'Vorsprung' variant. And there's the more potent e-tron S, which has three electric motors and 370kW of power and costs from around £8,000.
To give you some competitor perspective, a Jaguar I-PACE sits in the £65,000-£80,000 bracket. And a Tesla Model S costs from around £84,000. Audi also offers a sleeker looking version of this car, the alternative e-tron Sportback body style, which sells at an £1,800 premium over the normal SUV body shape.
This e-tron has two party pieces, starting with its 'Virtual Mirrors' - a pricey option you'll probably want. Here, 'L'-shaped pods replace ordinary door mirrors and transfer footage of what's happening behind to screens integrated into the doors where door handles would normally be. It'll be a real talking point for your passengers. As will the optional digital matrix headlamps with their movie-style animations. Across the range, the Audi Smartphone Interface, Audi Phonebox wireless charging, MMI navigation plus and internet-based Audi connect infotainment services are of course included as standard.